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Our Commitment

Our Mission

Serve the Commercial Foodservice Industry with pro-active and responsive water filter and treatment solutions that deliver measurable results.

Our Commitment

We, the people of OptiPure are dedicated to the well-being and economic success of our customers, our employees and our company.  We are committed to the training and education of ourselves and our industry, and to be responsive ethical suppliers of quality products.

To achieve this objective, we commit to abide by these principles:

  1. Listen and respond to the market and the needs of our customers.
  2. Practice teamwork to ensure each other’s success.
  3. When the best is elusive, we will work together to make it possible.
  4. Provide resources and training to enable expanded decision making.
  5. Involve team members in planning and goal setting.
  6. Promote a high trust environment through mutual respect and participation.
  7. Develop open, effective two-way communication.
  8. Learn from our mistakes by focusing on the solution, not the blame.
  9. Quality will be an integral component of every activity that we perform.
  10. We believe in adding value to our customers’ business.
  11. We will strive to exceed the customers’ expectations.
  12. Hold each other accountable to these principles.


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