Who We Are

Company History

The History of OptiPure

OptiPure began as a product line of ProCam Controls, Inc., a company that was originally started as a leading supplier of water and chemical management equipment for the printing, medical imaging, photographic, foodservice and water treatment industries. The OptiPure foodservice filtration product line began in the year 2000.

Along with our full line of foodservice products, OptiPure developed Filtertrak® – which today, is an online application that enables low maintenance service and filter monitoring of water treatment systems. It ensures customers get the full performance from their system. FilterTrak has been in operation internally with select customers since 2002. It is an intuitive database that allows our customers to simply manage the way filters get changed. OptiPure recently expanded the program to make FilterTrak available to our channel partners, so ask your dealer, distributor, or representative for more information!

With the Aquion, Inc. acquisition of ProCam Controls in 2015, OptiPure has become its primary commercial hospitality product line and is continuing to grow as a leading supplier of water treatment in the foodservice, specialty coffee, and office water & coffee industries.

In February of 2019, Aquion, Inc. was acquired and is now part of Pentair.

Meet the Team

  • Keith Pennison, CFSP

    Ph: 337.304.0188 – email: Keith.Pennison@pentair.com – States Covered: AR, IA,  Northern IL, KS, , LA, MN, MS, ND, OK, SD, Western TN, TX, WI,  and International Development

    Keith began his career with Aquion, the parent company of Optipure, in 2014 to develop Erie Water Treatment’s commercial water treatment in North America. Since 2015, Keith’s primary focus is on OptiPure as the Area Sales Manager in the South – Central region & International regions.

    Keith has over 40 years of experience in the water business. Prior to joining OptiPure, Keith served as Global Account Manager and Technical Account Manager for Pentair Foodservice (Everpure). Prior to that, Keith was Co-Owner and Service Manager for 11 years for Culligan Water in Louisiana.

    Keith is a Licensed Master Plumber, WQA Master Water Specialist, teaches classes at CFESA on water treatment, and is a NAFEM, CFSP (Certified Food Service Professional), holding that certification since 2005.

    Keith is passionate about teaching and sharing his knowledge with the next generation of foodservice professionals.

  • John Hiner

    Ph: 201.417.5564 – email: JohnJ.Hiner@pentair.com – States Covered: CT, DE, IN, KY, MA, MD, ME, MI, NH, OH, NJ, NY, PA, RI, VT, WV

    John joined OptiPure in April 2016 to develop the Water and Office Coffee market in North America.  John now holds a dual role as the Foodservice and Water Office Coffee Area Sales Manager in the Northeast region.

    John has over 25 years of water filtration and coffee equipment experience and a strong background in sales development. Prior to joining OptiPure, John served 6 years as National Sales Manager for Pentair Foodservice’s (Everpure) OCS market in North America. Prior to that, John served 17 years in various sales positions with Bloomfield Industries and Newco Enterprises.

    Anyone that has talked with John knows he has high enthusiasm and great passion for the industry.

  • Keefe Aldstadt

    Ph: 214.918.8801 – email: Keefe.Aldstadt@pentair.com– States Covered: AK, AL, AZ, CA, CO, DC, GA, FL, HI, ID, Southern IL, KS, MO, MT, NC, NE, NM, NV, MD, OR, SC, Eastern TN, UT, VA, WA, WY

    Keefe joined the FilterXpress division ProCam Controls in 2001 to develop and grow the food service segment of the business. Shortly thereafter the brand changed from FilterXpress and became OptiPure. Keefe was instrumental in the creation of OptiPure’s foodservice product line along with company founder, Roy Seibert. Keefe now holds the position of Area Sales Manager for the Western region.

    Keefe has over 35 years of wide-ranging water treatment industry experience and technical expertise where he’s held positions in product management, sales management, and market development. His specialties include commercial and foodservice applications including, beverages, ice, steam, specialty coffee & tea. He has provided classes to various organizations and consultant groups on foodservice water treatment technologies, systems applications and developing managed water treatment programs.

    Anyone who has talked with Keefe knows he is passionate about sharing his experience and expertise to help organizations make the best decisions about water treatment solutions for their unique needs.

  • Stacy Rupert

    Ph: 847.758.5944 – email stacy.rupert@pentair.com

    Stacy joined OptiPure in 2016 to manage marketing, advertising and public relations in response to the rapid growth and evolution of OptiPure over the past few years.  She was tasked with updating the OptiPure brand to reflect where the company is today.

    Although the foodservice industry is new to her, Stacy brings a diversified background in multi-channel marketing and communications from the telecommunications, energy, healthcare, staffing and consumer products industries. A few of the companies she’s worked for include Sprint, Samsung, Panasonic, and Snelling. She has also worked and consulted for several smaller companies and independently owned small businesses. Stacy graduated from the University of North Texas with a Bachelor’s of Business Administration in Marketing.

    Keep an eye out for more of the exciting things coming from OptiPure Marketing!

  • Kathy Bolen

    Ph: 847.758.5941 – email: Kathy.Bolen@pentair.com

    Kathy joined OptiPure in 2011 as FilterTrak Program Manager.  As her impressive talent showed through, she added Customer Service Manager to her role in 2016.

    Prior to OptiPure, Kathy worked for Alta Photographic, Inc. a photographic chemical manufacturer in Oklahoma for 18 years serving as the Customer Service Manager for 9 years and Plant Manager for 9 years. Kathy graduated with a Bachelor’s degree in Organizational Management from Illinois State University.

    Kathy’s energetic customer service team is ready to help OptiPure customers, should the need arise.

  • Nick Burke

    Ph: 847.758.5938 – email: Nicholas.Burke@pentair. com

    Prior to joining OptiPure, Nick spent a couple of years with Intelligentsia Coffee. OptiPure recognized his immense talent and technical abilities in the specialty coffee segment and in 2015, Nick joined OptiPure as Product Support Specialist where his skill set has been utilized across all OptiPure market segments.

    Chances are if you’ve called OptiPure’s technical support, you’ve talked to Nick.  He is OptiPure’s go-to technical person on all things water.

  • Miguel Carrizales

    Ph: 847.758.5955 email: Miguel.Carrizales@pentair.com 

    Miguel has been with OptiPure’s sister company, Rainsoft since 2006.  He started in the final assembly department filling tanks with the proper media and packing complete systems.  He also has experience in Rainsoft’s parts department, shipping stations and warranty department. Miguel now does technical support for all of Aquion’s product divisions, including OptiPure.

  • Monica Lightner

    Ph: 847.758.5943 email: Monica.Lightner@pentair.com 

    Prior to joining OptiPure, Monica spent the last decade working as the Director of Programs and Volunteers for a nonprofit that serves low income and at-risk your. Monica’s early career was spent at Maersk Customs Services, American Companies and Roanoke Trade Services.

Testimonials and References

Breads for the World/Panera Bread

“OptiPure has provided the total solution for all of our equipment.”

Chili’s Grill & Bar

“After going to OptiPure for our coffee, tea, post-mix, and water our beverage sales have gone up.”

- General Manager Chili’s Grill & Bar

“OptiPure has saved us time and money, eliminated scale build-up on our ice makers and steamers, reduced maintenance and extended equipment life.”

- Carl's Jr. Facilities Maintenance CKE Restaurants
La Colombe

“We (La Colombe) have cafes and wholesale customers in several areas across the country with very different and specific water filtration requirements. OptiPure has been a valuable partner in helping us to identify the specific needs of each customer and by supplying valuable and cost effective solutions to meet our standards of water quality.”

- Anthony Mitchell, Director of Technical Service La Colombe
Mighty Good Coffee

“Upon the purchase of our Slayer Espresso machineClean Brew Valve at Mighty Good Coffee, we installed an OptiPure BWS100 to protect our equipment from Ann Arbor’s problematic water. When doing our preventative maintenance, we found absolutely no indication of water damage, scale build up or other issues that we had previously. The BWS is functioning perfectly, as is the Slayer.”

- David Myers Mighty Good Coffee
Orleans Coffee Exchange

“OptiPure has been a great partner to help with our area’s water challenges. Our rep is very proactive and always helps our customers find the exact solution to solve their water issues.”

“Since converting to our BWS system a few years ago, I’ve been truly amazed with what it has done for our coffee program. It’s amazing what you can do with coffee when you have this level of control over your water! It’s also nice that we have had zero equipment issues since switching to OptiPure. The BWS system, in my opinion, is the single most important piece of equipment on can buy for their coffee shop in most regions of the United States. Without it, your coffee will never likely reach its full potential and equipment longevity will suffer immensely.”

- Tom Vincent, President Texas Coffee School

Our Purpose

OptiPure’s goal is to deliver a comprehensive portfolio of solutions and services to foodservice professionals for all their water treatment requirements.

Our Commitment

We are dedicated to the well-being and economic success of our customers, our employees, and our company. We are committed to training and educating ourselves, our industry, and to be responsive ethical suppliers of quality products.

Our Philosophy

OptiPure has grown our business based upon a philosophy of consulting and partnering with companies to provide commercial solutions that deliver measurable results. We couple this philosophy with an innovative approach to product design, dedication to program management and a culture of customer service. As a result, we have earned a reputation as an outstanding supplier, valuable resource and business ally with the most important group within our industries – our customers.

At OptiPure, we firmly believe our biggest difference has, and will continue to be our commitment to you and your business.



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